You Deserve The Best!

Swiss design meets American engineering to bring you guitar strings with incredible tone, longer life, and amazing playability.

We’re new and that’s a good thing! We bring the latest advances in string technology to the table.

When was the last time you tried new strings?

Strings Attached

We’ve attached ourselves to a great cause, Amped Kids. They provide instruments and lessons to kids in the Foster Care system. 20% of our profits are donated annually.

This is how we roll...

American Made

The Swiss String Company uses the latest technology to craft the finest strings in our California facility.

Direct Sales

We sell exclusively online via Amazon and through our network of open mic hosts. No distributors and no retailers, just great value.

High Quality

We listened to you, our guitar-playing customers. You wanted great tone and long life, and we went to work.

Testimonials

Why You’ll Love Us

Our guitars are our babies. We pamper them and we love them. Royal strings brings out the best in our guitars. With Royal, you’ll experience…

If you play-out, you need to take Royal strings for a ride.